WWFB: Island Tax Edition
The scene: Reykjavík, Iceland, early November. You’re at a music festival and you’ve had about all the reindeer hotdogs you can stand, so you venture out in search of a burger and fries.
My friends and I stumbled upon Prikið, a gem of a burger joint, at just the right time in our trip. We had come to Reykjavík for Iceland Airwaves (hands-down the best run music festival on earth!), and we were about to head out into the countryside for a couple days at Hestheimar Horse Farm. Our plan was to ride horses and try to catch the aurora borealis, which had eluded us during our time in Reykjavík.
If you’ve never been to Iceland, here’s two take-home messages for you: (1) Go; and (2) Food is insanely expensive on the island, so buckle up. I’m talking $20-bowl-of-soup-at-a-roadside-gas-station-cafe expensive.
Since we’d been in Iceland for a few days already, we had acclimated ourselves to the “island surcharge” effect on our restaurant bills. Still, Prikið — with its retro vibe and cheeky, movie-themed menu item names — provided a bit of a gut-punch with their “Five Dollar Milkshake” which actually cost $12.
I couldn’t get too mad at the false advertising, however, because the Pulp Fiction reference took me back to college when I was taking a sociology class and convinced my professor to let me write a term paper about the underground economy as depicted in that film. It was still in theaters and I had to go see it multiple times to really absorb it and formulate my thesis. I ate a lot of popcorn that semester.
VERDICT: 9/10 Come for the movie references and puns on the menu, stay for the boozy milkshakes! Minus one star for the fact that our waiter didn’t sing “My Heart Will Go On” when he delivered my Celine Dijon sandwich.




